In honour of Natural Beauty Month, I am working hard to detox my life of harsh chemicals with high toxicity and carcinogenic properties. It’s actually my 2015 goal to live a cleaner, greener, more organic lifestyle. When I became pregnant last year I started questioning all the chemicals that we put into our bodies through our skin and by what we eat. Within minutes the chemicals in our products find their way into our bloodstream, contaminating our bodies with dangerous toxins. I’ve too many family friends who live healthy and active lifestyles that still succumb to cancer and I can’t help but wonder if its the products in our bathrooms and vanity shelves that are killing us?
One tool that I’ve discovered in my quest for a cleaner lifestyle is the Think Dirty App. Created by some incredibly clever folks in Toronto, the Think Dirty project was designed to inform consumers of the hormone disrupters in our beauty and personal care products, often causing breast cancer, infertility and other forms of cancer. Unlike the food industry, the cosmetic industry is unregulated and there is little transparency for the ingredients of products, even for items labeled as “natural” or “organic”.
As a consumer I find all this incredibly frustrating and its not always easy to find safe and effective alternatives for myself and my family. Enter the Think Dirty App. This handy little guy is a constant companion on my iPhone, enabling me to enlist his help whenever I am shopping for new products. I can regularly be found scanning an entire aisle in the drug store or cosmetic boutique, searching for the best and safest product that is worthy of my hard earned dollars. I believe in making informed decisions and the Think Dirty App is my guide on this journey to wellness and truly healthy living.
The other day I was in The Body Shop because the eczema on my dry hands was causing me discomfort and with their “green” marketing I was hopeful to find a safe solution. The friendly sales staff greeted me as I entered and was quick to answer my questions. I was assured that the entire store was safe with 98% organic ingredients in all the products. Feeling hopeful, I picked up The Body Shop Hemp Hand Protector, a hand lotion that I had been recommended by others who also suffered from eczema. With a quick scan I discovered that this so-called “organic” lotion scored a 9/10 on the Think Dirty App, mainly for its developmental and reproductive toxicity levels, although its carcinogenicity level was also notably high.
I left the store disappointed.
Thankfully the Think Dirty App does not leave me hanging but offered a safe solution for a similar product that did not leave me at risk for developing cancer or disrupting valuable developmental and reproductive hormones. The app also provides a direct link to Amazon so that I can easily find better products if I choose to give them a try and incorporate them into my daily life.
(To be fair to The Body Shop, there may be products that scored higher yet the majority of the products that I picked up and scanned before I left were all in the red.)
Clearly, we have a long way to go. I foresee many more product reviews in the future as I continue on this journey to more holistic, natural and organic living. Join me?